Sunday, November 22, 2009

Expose Yourself!

No, this has nothing to do with a trench coat, but everything to do with promoting your own Disney website, blog, podcast, or Disney related business on Ask About The Mouse.

There's a ton of info about Walt Disney World on the web - all calling out for attention. The big question is - how do you get your content noticed?

Ask About The Mouse is designed to be very search engine friendly. Don't believe it? Lets take a topic that everyone can relate to and has been widely covered - "Where can I get the best hamburger at Walt Disney World". Maybe a typical search query would be "best wdw hamburger". Let's see how this search fares on Google.

At the time of this writing, the Ask About The Mouse question was at the top of the search results! That's pretty good, considering it's based mostly on the question itself and less on the quality of the answers. Users are finding the Ask About The Mouse questions when they're searching for answers.

Now your Disney site (or one you're a fan of) may have already discussed the perfect answer to this question. That's great! The problem is, it seems search engines are having problems finding that content on your site. If your content is a podcast, the problem is even harder as speech isn't typically indexed by search engines without some major effort.

What you're invited (and encouraged) to do is, leverage the search friendly strength of Ask About The Mouse to connect the answers on your website, blog, podcast, or business with the Disney questions people need answers to.

What this means is:
  • If there's an Ask About The Mouse question you've already answered, provide a brief summary of your answer, then link to your site for more details. You've done a lot of hard work. Point people to your great response!
  • Maybe there's an interesting topic you've discussed, but you can't find an appropriate question to link to it. That's OK, create your own question then answer it yourself. That's totally legit. Help people find the value you've created!
In these instances, Ask About The Mouse is acting sort of like a "Disney Yellow Pages" - pointing users to your site based on the types of content you specialize in. One other benefit is that these "incoming links" should help your own site's search engine page rank. Yep, you're double dipping in the goodness!

If you're a Disney business, here's an added benefit. By registering on Ask About The Mouse, and focusing on answering the questions your business specializes in, you'll further establish yourself as an expert in that area. The tag section of your profile reflects your areas of expertise. Most importantly, users will be able to find you, your business, and instantly understand where you can deliver them value.

So go ahead.... expose yourself!

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